16 years of working on businesses from around the world in Europe, my team and I are acutely aware that strategic partnerships are often formed during Trade Shows in Europe. We have seen this trend for every single client, they met their best distributor at a show. They came across a large customer at a conference. It is a recurring trend. For this reason and also because European shows are back in a big way in 2023, I think it's important to hold an Exportia LAB on this topic.Good planning, clever marketing and lead generation, and effective follow-ups will be critical for you to achieve success during a European show. During this Exportia LAB, we are going to talk about:1- optimal planning2- scheduling meetings3- What you need on your booth4- Marketing activities you should do at the show5- Effective Customer Relationship Hacks6- Follow-upsTo learn more, join us this 21st of March and we'll share the best practices to maximize your success at European Tradeshows!
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