Demystifying AI In Marketing & Communications | 2 Day Bootcamp
https://events.humanitix.com/ai2025
AI isn’t coming - it’s already here
As lifelong marketers and communicators, we’ve seen how AI has transformed how we communicate, engage and lead - from campaign planning to content creation.
But here’s the truth: the real power of AI isn’t in the tools, it’s in how we use them.
Without humans at the centre, AI is just noise (and slop). With the right skills, confidence and mindset, AI can become your superpower.
Over 2 dynamic days, you’ll join award-winning science communicator Emma Donnelly and global digital marketing strategist Jay Paul for a practical, energising deep-dive into AI in marketing and communications.
As practitioners, we’ve designed our AI Bootcamp to answer these real-world challenges for marketers, communicators, and peers working in adjacent roles. Don’t just take our word for it, our learners give us a 4.9-star average.
Together, we’ll cut through the hype and overwhelm to give you the strategies, skills and clarity to make AI work for you- ethically, creatively, and with real impact.
This isn’t a dry lecture or a tech demo. It’s hands-on, human-first learning. You’ll play with leading AI tools, experiment with prompts, and practice building content and outputs that actually connect with audiences.
You’ll explore the critical “why” behind using AI, understand how to set ethical guardrails, and discover how to translate AI outputs into communication that lands.
By the end, you won’t just “know about AI.” You’ll have created something with it.
You’ll walk away not just with ideas, but a ready-to-use workflow, a set of AI assets and the skills to keep experimenting, creating and leading in the AI era.
And because we know learning is better with connection, we’ll wrap things up with a celebratory session (think conversations, not just computers) and a scheduled group support check-in to keep you moving forward.
Our AI In Marketing & Communications Bootcamp is for:
If you work with messages, audiences or ideas, this bootcamp is for you.
- Marketers and communicators who want to harness AI without losing their human touch.
- Researchers and technical experts who need to explain complex ideas clearly, with AI as your powerful ally.
- Leaders and managers looking to future-proof their teams and workflows for the AI age.
If you’re ready to move past the buzzwords and start using AI with confidence, creativity and purpose - this bootcamp is for you.
When Is It?
· Day 1 Thursday 27 November, 10 am – 5 pm AEDT
· Day 2 Friday 28 November, 10 am – 1 pm AEDT
· Post-training Celebration Friday 28 November, 1 – 2 pm. A connecting social session - with a surprise!
· All-Class Post-Training Support Check-in Wednesday 10 December, 10 – 11 am AEDT, live and online
Where Is It?
This is an in person event
Location: Royal Society of Victoria building
8 La Trobe St (Parliament Stn 6 mins walk, 96 tram 6 mins walk)
Parking: Limited free parking on-site, please use public transport or carpool if possible.
Catering: We will provide lunch and tea breaks on both days. Dietaries will be catered.
Places are limited - secure your spot today and future-proof your skills.
What Will I Learn?
Module 1: AI In MarComms Demystified
o Chapter 1: Defining What and Why We Will Use AI
o Chapter 2: Becoming AI Prompting Masters
Module 2: AI in Your World
o Chapter 1: Creating Your AI In MarComms Toolkit
o Chapter 2: Defining Your Role Alongside AI
Module 3: From AI Workshop to Workplace
o Chapter 1: Essential MarComms AI Ethics, and Guardrails
o Chapter 2: AI Play: Create and plan in the room with AI
Want more info? Download your learning journey (pdf).
What Will I Takeaway?
- A pre and post AI in Marketing and Communications Skill Assessment - to show your strengthened AI skills and continue your AI learning journey beyond class.
- Your personalised AI Toolkit (sample and your own created prompts, and stimulus content with 'how to apply' to best-in-class tools).
- A completed AI creation, action plan, or initiative pitch, ready for the workplace.
- Consultative time with us (Emma and Jay) as MarComms experts and trainers - we love to solve real challenges!
- A group post-training support session to keep that AI project moving.
Team discounts available - so your whole crew can walk away with shared skills and shared strategy (contact us to chat).
Can I Already Get Started?
Yep! Whether you can join us this time or not, we want every Marketer and Communicator to build AI skills. Download our AI Cheat Sheet (pdf) to get you setup, evaluate popular AI tools you can apply, and play with sample prompts.
How Much Is It?
- Early birds can sign up for $1,790 (+ GST per person) until Friday 31 October
- Standard seats are $1,990 (+ GST per person)
Our bootcamps are industry benchmarked and accessibly priced for individuals and smaller teams.
We recognise that not everyone is in a position to invest, so we're offering one community seat per cohort. If you would like to apply, please contact us personally or apply here.
Do you want something personalised to your business or team? Chat to us about our tailored training.